Fashion Marketing Personal Statement Example 6

The global fashion industry is ever-changing and developing; its unpredictable and innovative nature excites me. I agree that what goes on behind the scenes of creating a product is just as important as the item produced, which is why fashion marketing and buying appeals to me so much. The last few years have changed the retail environment massively, sustainable fashion is something that I think is a very important cause. The ideals behind the 'Conscious' range at H&M is something I strongly believe in, retailers should strive to achieve this across all lines.

I have been lucky enough to travel to various countries around the world and visiting these places has allowed me to experience just how vast the fashion industry is. Fashion can shape a culture and give a person their own identity. Regions around the globe form part of the history and identity of that place. For example, the Balinese Temple Dress originating from Indonesia, these dresses showcase fabrics and weaves unique to Indonesia in an elegant and elaborate way. Fashion should incorporate elements of cultures from everywhere so as to appeal to everyone. Through research that I've done into various cultures I think that there are some amazing cultural outfits that should be more widely shared.

At school, I feel that my A-levels have helped me to develop my analytical and research skills. Psychology has allowed me to look further into the way people think and why they act in certain ways. I believe this could assist me when doing market research into fashion trends and forecasts. It has also assisted me with problem solving. English has provided me with a greater understanding of different media types within the Language element of the course. Through various topics in History and English I have expanded my fascination with trends that have previously been in fashion, for example 1960s fashion in Britain and also 1920s fashion in America and the time of the 'flapper' shown in 'The Great Gatsby' by F.Scott Fitzgerald. The transferable skills I have learnt from studying for my A-levels have improved my extended writing skills and prepared me for life at university.

My part time job at Mothercare has enabled me to learn the basics of retail and has also helped focus my understanding of merchandising and how a customer can be influenced. My role involves developing relationships with customers in order for them to receive the best service possible and to further promote the brand and products. The briefing staff receive each day includes statistics and sales figures and has aided my understanding of the retail environment. I am often responsible for dressing mannequins to inspire customers, something I love doing as it lets me express my creativity.

The task for my GCSE Textiles coursework involved researching, designing and creating a product inspired by the stimulus 'All Things British'. I thoroughly enjoyed this project, especially the research behind it. The project incorporated elements of marketing, branding and merchandising. It inspired me to further my knowledge of the textiles industry and was the main indication for me that working in fashion was what I would love to do as a career.

During my time at school, I have taken up various roles. I have organised multiple assemblies and this involved working as a team and organising a large group of people ensuring everything was completed by the deadline and to an excellent standard, improving my time management and leadership skills. I have been playing the piano for 12 years and have achieved my Grade 5 practical and theory Exams. Having been a part of my local swimming club for many years has improved the way I motivate myself and I have had to overcome various hurdles, especially when training for galas.

Studying fashion in depth at university will allow me to express my creativity but also to think critically and develop skills, helping me find the career path suitable for me.